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Wednesday, March 26, 2014

LAFF 2014

The film was screened last Friday in Luxor African Film Festival as it was competing for the feature film award. It was the film's Egyptian and African premiere and it was disappointing because of the festival's lack of organization. First of all the film's information and the directors' names were wrong in the festival's catalogue !! The film was supposed to be screened twice; first in a city called El-Tod and then in Luxor but the 2nd screening's location was wrong in the festival's printed and online programme. We had to ask the organizers to print some announcements with the right information and post them with the film's poster all over the place to make sure people know when and where the screening is taking place. Luckily we had some post cards so we tried to invite people to the screening. 

The film's post cards in LAFF 2014


We really wanted to go to the film's first screening but we were very surprised that there were no shuttles or cars to transport us to El-Tod which was one hour away so we couldn't go !! But we did go to the 2nd screening and it was ok. There were problems in the film's audio but at least people showed up.

The film is being screened in LAFF 2014

The 6 directors and the editor Islam Kamal in the Q&A after the screening

We do know that all these issues were not intentional and since this is just the festival's 3rd edition, we do hope that the upcoming editions will be better and more organized. Other than the film's screening we all had a great time in the city of Luxor. The best thing about this festival was the fact that some of the film's crew managed to travel with us. Sameh Nabil, Samir Nabil, Islam Kamal, Mark Lotfy, Mina Nabil THANK YOU.

Monday, December 30, 2013

Posters

The closer the film was to be finished, the more nervous we were. We were doing many things at the same time in parallel trying to meet DIFF's deadline. One of the most important things we worked on during that period was the film's poster. We looked at many film posters in order to find something that impress the 6 of us. We fell in love with some film posters that were made in Eastern Europe especially Poland in the 60's, then we began the journey of looking for a graphic designer whose work resembles such direction. We kept looking and looking until we found her on Behance. Maria Ines Gul is a graphic designer living in the UK so this meant lots of Skype meetings :) and the ironic thing is she's actually Polish so she was perfect. We really loved her work and after the experience of working with Anna on the music via Skype, working with Maria seemed like something we are used to or let me say experienced in :)

During a period of three months we had some skype meetings and wrote many many e-mails to each other. Maria sent us many sketches and first drafts and it took us around two months for all of us to agree on one thing. At the beginning we agreed on making two posters but then we ended up with three since we really loved Maria's work :)





Because Maria can't write Arabic, we had to find a way to design the posters in Arabic as well. We asked the Egyptian painter and visual artist Maher Guirguis whose work we really love to design the film's title in Arabic and we were more than happy when he agreed. After this there was one more step left which was transforming the rest of the text to Arabic. Since we were very busy back then, Yousry El-Dardiry who is a friend of Mohamad El-Hadidi and to whom we are very thankful came and volunteered to help us. 




Thank you Maria.. 
Thank you Mr. Guiguis..
Thank you Yousry..
Thank you everybody :)

DIFF 2013 Again

We were really surprised by most of the reactions we got after screening the film in Dubai International Film Festival which ended two weeks ago. We all know how important is the way this film was made but what was surprising and eye-opening is what people thought of the film itself whether they loved it or not. It was our first time to talk about it publicly and explain how it was made. The two screenings went really well and the film looked so different on the big screen. Many film critics wrote positively about the film and the film had its first review in the ScreenDaily :) We were also very happy to see regular people booking tickets in the movie theatre and paying actual money to watch our film. It was really quite an experience for the 6 of us and Mark Lotfy; the executive producer who joined us later in DIFF. 

Before the 1st screening

The film's ticket in the 2nd screening

We also had an panel discussion about teamwork with the filmmakers of another Lebanese film called "Void" that was competing for the Muhr Arab Feature award as well. It's also a collaborative feature made by 7 filmmakers so it was really important for both of us to talk about our different experiences especially with the fact the two films may sound similar but in fact they are very different.


Hend, Mayye and Nermeen during the panel discussion 

The most surprising thing for us was the press and all these interviews we had to do. At the beginning we had no idea what we should say but then by the end of the first day we did. Mohamad El-Hadidi's said it all in his live interview on Sky News Arabia. Thanks to the team of MAD solutions and especially Marwa, the film had a very good exposure and was always under the spot light. Here you can check all what was written about the film during the festival and afterwards.

Hadidi during his interview in Sky News Arabia

Hend during her interview in Nile Cinema

Many people are asking us now about our plans for the film in terms of distribution and we really have no clue. We want to submit it to different film festivals all over the world and maybe it's time now for us to learn more about distribution as we did learn everything else in the process of making this film.

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